VICTORIA BECKHAM BEAUTY

An ambitious project to create a physical retail identity for Victoria Beckham’s highly successful cosmetics line, translating its digital success into a captivating in-store experience.

With Selfridges London serving as the benchmark, we developed a design language for Victoria Beckham’s cosmetics line that was then adapted and rolled out to counters of various sizes and locations across eight global sites.

We sourced the highest quality materials, including Blue Belgian marble and American Walnut wood, to ensure that the final counters reflect the premium nature of the product and brand. This involved overcoming strict installation deadlines and addressing the technical and engineering challenges associated with using large expanses of these uncommon materials.

A flexible visual merchandising system accommodates the rapidly expanding product range while maintaining a consistently premium appearance.