U BEAUTY

A fresh table top and POS design for U Beauty's new location in Harrods’ White Hall, featuring the brand’s updated visual identity.

Inspired by 70’s Italian Modernism and Bauhaus design principles, the new table top and POS design for Harrods’ White Hall blends distinctive shapes and forms to create a truly unique presence. Fun pops of color in the riser designs establish a clear hierarchy of products, while varied neutral tones ensure each item is prominently visible. This approach brings a sophisticated yet playful touch to U Beauty’s updated branding.

Through positive client and retailer feedback and creative refinements, the evolution from the initial concept to the final installation is evident, all while preserving the core look and feel of the original design.