BYHEART

A temporary showroom in Pennsylvania for the emerging baby formula brand By Heart was designed to secure retailer partnerships.

The brief required a cost-effective, high-impact space within a tight deadline. By employing innovative cardboard manufacturing techniques, we crafted a structured physical narrative of the brand, leading to a memorable 'cookies and cream' moment and showcasing the potential of the partnership. The project was completed on budget, on schedule, and with exceptional quality.

The showroom journey is divided into stages: Conception, Science, Nature, and Retail. Large-scale graphics and vinyls were used to create distinct atmospheres for each stage and area. This project required extensive graphic design and artworking to meticulously ensure every detail accurately represented the brand's identity.