LIBERTY

A concept for a new Beauty Hall in the iconic Liberty London store blends the brand’s rich heritage with modern elegance.

At the heart of the Beauty Hall lies a highly flexible, brand-owned space brimming with drama. This dynamic centerpiece is designed to adapt to various brand activations, showcasing products and experiences in a way that captivates and engages customers, making it the focal point of the entire hall.

The Beauty Hall’s central theme, “Where Beauty Meets Fashion,” brings to life theatrical brand spaces that seamlessly blend beauty products with high-fashion elements inspired by seasonal runways. This concept infuses the hall with a sense of glamour and creativity, offering an immersive experience where beauty and fashion collide in bold, innovative ways.The Within Bar is a space where customers can gather and build a beauty community. Here, visitors can connect, share experiences, and explore the latest trends in an inviting environment that celebrates the social side of beauty. 

The bar’s warm marble and brass materials create a luxurious contrast against the large biophilic display, blending elegance with a touch of nature to offer a welcoming and inspiring environment.