FACTORY 5

A 150 sqm Pop Up constructed in the Corner Shop of Selfridges Oxford Street to celebrate the 100 year anniversary of Chanel Nº5. 

The Act 1 campaign of Nº5’s centenary year revolved around a 16-piece limited edition collection based on everyday objects, and the space was inspired by a modern factory setting, bringing the famous fragrance into the 21st Century.

With moving conveyor belts, a pre-programmed robot arm and live performances by an actor, the customers were immersed into a whimsical world of Nº5. 

Featured heavily in the press, in publications such as Vogue, Grazia, Elle and Harper’s Bazaar.